In order for someone to go to one site rather than another, it has to be highly visible. Providing advertisements that can direct potential customers and customers to their site will allow them to experience increased traffic and sales. Yahoo provides a service that can place company sites or advertisements on their sites that can be displayed when certain keywords are entered.
Yahoo offers an opportunity for any company to increase their traffic by using their service. As more people get to know your site, there will be more traffic and visitors to your site who are given the opportunity to view your pages and products. Even with a small percentage of successful sales, with a high volume of traffic, this can still be a huge number for your company.
Getting a large consistent flow of website visitors is the goal of every company. Many methods are designed and used to ensure that more people are available to increase sales and to become aware of the product or service. Website visitors can potentially be the lifeblood of your internet based business.
Yahoo / Overture uses the same principles as Google's Adwords. In fact, they are so similar to each other that they use a search for keywords and keyword phrases and to determine which ads to show per search. When someone types in a keyword or keyword phrase to search for anything, the search engine returns the results on a page. Then on the right side of the page, you will see selected advertisements that have paid for their ad to be viewed with certain keywords and keyword phrases that were searched for.
For example, suppose you run an auto parts retail / wholesale site. You choose keywords that can request or trigger your ad to appear on the page when keywords are searched. When a search engine user types in a Honda Accord, your ad may appear if you have specified it as one of your keywords. You don't need to fully optimize your site with Search Engine Optimization methods and techniques.
While some of the hard work of making their site one of the high ranking sites per keyword search, you get the chance to be at the top of the list or at least on the first page of search results increasing your chances of getting clicked. With that, you drive traffic and website visitors to your site a lot faster.
You must collect a certain amount of money when using this service. There are various ways Yahoo / Overture will charge you. This may be in the number of Keywords or Keyword phrases your ad uses or the number of times your ad is clicked on. Others offer many other services such as showing your ad not only on search engine pages, but also with some third party sites.
Third party sites support advertisements that have the same theme or niche as them. The more areas your ad is showing, you increase the likelihood that people will find out about your site or product. With more website visitors you increase the sales of your site which makes your investment with your advertising a wise one.
With so much competition in internet based businesses, it is necessary to take a big leap from the pack with advertising. Yahoo / Overture would be a great place to start. Many have taken advantage of their services and are reaping the rewards of this decision. It is a marketing strategy that will increase your site visitors as well as increase your sales which results in a profit.
It takes money to make money, although there are some methods that are basically low cost or free, using a marketing service like those offered by Yahoo / Overture will produce results faster and on a larger scale. Lots of businesses have learned this the hard way, don't count with them.